NEW DELHI: The growing trend of ‘Bhajan Clubbing’ got a high-profile boost on September 25, as Prime Minister Narendra Modi joined youngsters at a devotional music gathering in Delhi, clapping along and playing a tambourine-like instrument to bhajans dedicated to Bhagwan Ram.
PM Modi attended the event at Deen Dayal Upadhyaya Park, opposite the BJP headquarters, marking the 110th birth anniversary of Pandit Deendayal Upadhyaya, a prominent Bharatiya Jana Sangh leader and Sangh Parivar ideologue.
Seated in the front row, the Prime Minister was seen listening to the devotional performances, clapping to the rhythm and playing the percussion instrument. He also waved to the gathering as he arrived at the venue.
Bhajan Clubbing in Delhi.
Spectacular! pic.twitter.com/BujBa4lzk7
— Narendra Modi (@narendramodi) September 25, 2026
What stood out at the event was the predominantly young audience. With several Gen Z attendees singing, clapping and dancing along, the gathering reflected the changing way in which young people are engaging with traditional devotional music.
When bhajans meet the concert experience
‘Bhajan Clubbing’ refers to gatherings where large groups, particularly youngsters, come together in an energetic, concert-style atmosphere to sing and perform traditional devotional songs.
Unlike conventional club settings, these events centre on spirituality and devotional music, often combining traditional bhajans with contemporary acoustic or electronic arrangements. The format has been gaining attention in several Indian cities and among Indian communities overseas, offering younger audiences a modern setting to participate in devotional traditions.
#WATCH | Prime Minister Narendra Modi attends 'Bhajan Clubbing' at Deen Dayal Upadhyaya Park in Delhi, on the occasion of Bharatiya Jana Sangh leader Pandit Deendayal Upadhyaya's birth anniversary.
(Source: DD News) pic.twitter.com/cSMCyrfIKg
— ANI (@ANI) September 25, 2026
PM Modi has previously praised the trend
September 25’s appearance was not PM Modi’s first public endorsement of Bhajan Clubbing. In January, during his monthly Mann Ki Baat broadcast, he had praised the trend as a blend of devotion, culture, spirituality and modernity, saying it was resonating with Gen Z.
He had also described such gatherings as being comparable in scale and energy to global concerts while emphasising the preservation of the devotional character of bhajans.
The Prime Minister again referred to the phenomenon during his July visit to Australia, where he highlighted the ways young Indians are finding new ways to connect with faith and spirituality.
