E‑commerce, Market-driven lifestyle weakening human bonds
June 25, 2026
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Home Bharat

E‑commerce, market-driven lifestyle weakening human bonds: RSS Sarkaryavah Dattatreya Hosabale

Traditional marketplaces were rooted in long-standing relationships. A farmer would borrow from a trader who knew him and his family for years. Will Amazon ever understand or replicate that kind of trust? It is faceless. We are slowly losing the essence of such human connections," said RSS Sarkaryavah Dattatreya Hosabale while speaking at a book discussion 'Integral Humanism: A Distinct Paradigm of Development'

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Jun 25, 2025, 01:40 pm IST
in Bharat, RSS News, RSS in News, Maharashtra
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Rashtriya Swayamsevak Sangh (RSS) Sarkaryavah Dattatreya Hosabale

Rashtriya Swayamsevak Sangh (RSS) Sarkaryavah Dattatreya Hosabale

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Mumbai: “A market-based, government-oriented life is damaging for society. E-commerce is a glaring example. It has reduced relationships to mere transactions,” said Rashtriya Swayamsevak Sangh (RSS) Sarkaryavah Dattatreya Hosabale while speaking at a book discussion ‘Integral Humanism: A Distinct Paradigm of Development’ by Ashok Modak, published by the Indian Council of Social Science Research.

Explaining his concerns, he gave an example, Hosabale said, “If I want to get Modak’s book in a village in Tamil Nadu, I can easily order it online. It seems convenient. I pay and they deliver. But is it really that simple?”

“Traditional marketplaces were rooted in long-standing relationships. A farmer would borrow from a trader who knew him and his family for years. Will Amazon ever understand or replicate that kind of trust? It is faceless. We are slowly losing the essence of such human connections,” he said.

In the United States, “society has practically disappeared”, Hosabale claimed, adding only individuals and the state are left in that country.

Read More: Strategic Autonomy & India First: PM Modi reshapes foreign policy for a new era

“This model of a welfare government and a market-centric life is not sustainable for a healthy society,” he added.

He also raised concerns about the modern world’s approach to nature and lifestyle. “We can not live without electricity, but we must think about how to generate it efficiently and integrate it into our lives in a way that respects the environment,” Hosabale said.

Education should focus on imparting values and not just information, he said, adding that “new knowledge must be created to build a cohesive society.”

Referring to Modak’s arguments in the book, Hosabale said, “The western world view revolves around individual rights, survival of the fittest and exploitation of nature. But we discuss a different approach, one based on compassion, concern and compatibility. A human being is part of society, and society cannot exist without nature.”

He also lauded Bhutan’s ‘Gross National Happiness model’ as an alternative vision to economic indices. “Human and societal well-being are complementary. Both cannot exist without nature,” he said.

“A society cannot live in the past alone. People may draw lessons and inspiration from history, but they must also look ahead to the future and live fully in the present. Bharat has never lived just for itself, it has always existed for the well-being of the world,” he said.

“We do not accept this claim made by the West. The western civilisation, particularly in Europe, has been the cradle of ideologies like communism, capitalism and feminism. In contrast, Bharat has contributed philosophy,” he added.

“Bharat’s contribution lies in philosophy, which offers light and guidance but encourages each person to find their own path. Buddha, Mahavir and Swami Vivekananda were not ideologues, they were philosophers. Bharat has never been a land of rigid ideologies,” he said.

Topics: Ashok ModakRSSe- commerceRashtriya Swayamsevak Sangh (RSS) Sarkaryavah Dattatreya Hosabale
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