In order to empower India’s youth and foster a sense of national purpose, the Government of India has expanded its flagship digital youth engagement platform, Mera Yuva Bharat (MY Bharat). The platform, spearheaded by the Ministry of Youth Affairs and Sports, aims to build an inclusive ecosystem that connects young Indians to opportunities in volunteering, leadership, skill development, and experiential learning.
Launched on October 31, 2023, on the occasion of Rashtriya Ekta Diwas (National Unity Day), MY Bharat was envisioned as a unified framework to channel the energy of India’s youth, a demographic that forms nearly 65 percent of the nation’s population. Two years since its inception, the initiative has grown into one of the largest youth-focused digital ecosystems in the world.
Platform for the aspirational generation
MY Bharat primarily targets young people aged 15-29 years and adolescents between 10-19 years, aligning closely with the National Youth Policy. Moving beyond the conventional model of separate urban and rural programmes, the platform brings all youth under one digital roof, from students in remote tribal districts to professionals in metropolitan cities.
By adopting a phygital approach (a blend of physical and digital engagement), the platform ensures that young people, irrespective of geography or socio-economic background, can access opportunities in governance, innovation, entrepreneurship, and community service.
“The idea is to move from program-based interventions to a continuous, integrated ecosystem of participation,” a senior official from the Youth Affairs Ministry explained. “Every young Indian should have a pathway to contribute meaningfully to the vision of Viksit Bharat 2047.”
Digital ecosystem and expanding reach
At the heart of this initiative lies the MY Bharat portal, a comprehensive digital gateway for youth engagement. As of October 2025, the portal boasts over 2 crore registered youth and 1.2 lakh organisations, having facilitated 14.5 lakh volunteering opportunities across India.
The platform now connects more than 16,000 youth clubs and 60,000 institutional partners, including government departments, NGOs, educational institutions, and private sector collaborators.
In a major step toward accessibility and digital inclusion, the government launched the MY Bharat Mobile App on October 1, 2025. The app features AI-driven chatbots, multilingual interfaces, voice-assisted navigation, and a Smart CV Builder, making it easier for youth to find relevant projects, internships, and volunteering roles.
Within its first month, the app recorded 1.81 crore registered users, indicating the platform’s growing footprint among India’s digital-native youth.
MY Bharat 2.0: Smarter, more connected future
The newly launched MY Bharat 2.0 represents a significant technological and structural upgrade. Integrating artificial intelligence, mentorship networks, and career mapping tools, the platform now offers features such as:
1. National Career Service integration for employment linkages
2. Mentorship Hub connecting experienced professionals with young aspirants
3. Experiential Learning Programmes for practical exposure in governance and development
4. Fit India integration for physical and mental well-being
5. AI-enabled Smart CV Builder for customised career profiles
6. Multilingual support to ensure inclusivity across India’s diverse linguistic landscape
To overcome challenges of the digital divide, MY Bharat has partnered with the Common Services Centres (CSC) network, leveraging over 5 lakh Village Level Entrepreneurs (VLEs) to help rural youth register, explore, and participate through assisted digital access.
Youth-led campaigns and global engagements
In the last two years, MY Bharat has not only expanded its digital base but also played a pivotal role in mobilising young citizens for national and global causes.
The platform facilitated the Viksit Bharat Run 2025, which witnessed participation across 150 cities in 91 countries, showcasing India’s soft power through its diaspora and global youth community.
Other major campaigns include:
1. National Flag Quiz: “Quiz Se Siachen Tak!” promoting patriotic engagement through gamified learning
2. Nasha Mukt Yuva for Viksit Bharat: a campaign against substance abuse, involving 1.5 lakh youth across 2,000 events
3. Viksit Bharat Young Leaders Dialogue: A platform for youth to propose solutions on sustainability, innovation, and entrepreneurship
These initiatives reflect MY Bharat’s emphasis on creating youth leaders, not just volunteers, individuals who can actively contribute to India’s social, economic, and technological progress.
Collaborations and institutional support
The expansion of MY Bharat into its 2.0 version was backed by key partnerships with leading institutions. On 30 June 2025, the Ministry of Youth Affairs and Sports signed a Memorandum of Understanding (MoU) with the Digital India Corporation (DIC) to develop the AI-enabled MY Bharat 2.0 platform.
This collaboration brought in advanced features such as Smart CV building, mentorship integration, and experiential learning modules, ensuring that youth engagement is not only inspirational but also career-enhancing.
Further strengthening the leadership dimension, another MoU was signed on 13 August 2025 with the School of Ultimate Leadership Foundation (SOUL). The partnership aims to train 1 lakh youth leaders over three years through structured leadership development programmes across districts.
Future Roadmap: AI, skill mapping, and entrepreneurship
Looking ahead, MY Bharat’s roadmap includes introducing AI-driven career counselling, skill-gap analysis, and digital certification for verified volunteering and leadership experiences. The platform is set to integrate seamlessly with national digital frameworks such as:
- National Career Service (NCS) for job matching
- DigiLocker for digital credentialing
- UMANG for unified access to government services
- Digital India Stack for secure data interoperability
These integrations aim to position MY Bharat as the central digital identity of youth engagement, where every young Indian can map their journey, from local volunteering to global leadership.
Building foundation for ‘Viksit Bharat 2047’
With more than 2 crore youth registered, 1.2 lakh organisations onboarded, and an ever-growing network of institutional partners, MY Bharat stands today as India’s largest digital youth engagement ecosystem.
It is not merely a government platform but a movement, aligning India’s demographic dividend with its developmental vision.
Through the lens of MY Bharat, India’s youth are not just the beneficiaries of change but the architects of it, contributing ideas, action, and innovation to build a Viksit Bharat by 2047.
As Prime Minister Narendra Modi emphasised during the platform’s original launch, “The youth of India are not waiting for opportunities; they are creating them. MY Bharat will be the bridge between aspirations and achievements.”
With its AI-driven tools, inclusive design, and community-driven campaigns, MY Bharat 2.0 is fast becoming that bridge, connecting the dreams of millions of young Indians to the future of a developed, self-reliant, and united India.
