NEW SOUTH WALES: Racist stickers targeting Indians have surfaced in Cessnock, in Australia’s New South Wales, with similar material reportedly appearing on Indian food products and supermarket signage in other locations. Featuring an offensive depiction of an Indian man defecating on a street and the message “Is this your culture? We don’t like it”, the stickers demand “Remigration now!”
Federal MP Dan Repacholi has condemned the material as “disgusting racist” propaganda and urged the residents to report its locations and help remove it. The latest targeted attack on Indians in Australia reflects growing racist trend and stereotypical anti-India hate across the western world. Indians despite forming the skilled labour force of the western economies and contributing significantly to respective country’s GDP, are repeatedly prone to such hate crimes and targeted attacks.
Racist stickers targeting Indian migrants surface again in Australia’s Hunter Region
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Federal MP David Repacholi has condemned racist stickers appearing around Cessnock in New South Wales’ Hunter Region, warning that attempts to spread hate… pic.twitter.com/o1lhBbR2hq
— The Australia Today (@TheAusToday) October 15, 2026
Racist stickers target Indians in Australia’s hunter region
The appearance of anti-Indian stickers in Cessnock, part of the Hunter Region in New South Wales, has triggered renewed concerns over racist messaging directed at Indian migrants and multicultural communities in Australia. The stickers depict a man of Indian appearance defecating on a street, accompanied by the provocative message, “Is this your culture? We don’t like it!” The material also claims that 32 per cent of Australia’s population was born overseas, singles out India as being at the top of the list and demands “REMIGRATION NOW!”
The messaging combines an attack on the Indian cultural identity with calls for restrictive immigration policies. The use of an offensive stereotype to target Indians has further intensified concerns about attempts to portray the migrant communities as incompatible with Australian society & spiking intolerance.
The term “remigration” is widely associated with campaigns advocating the mass removal or deportation of migrants and ethnic minorities from Western countries.
Federal MP Dan Repacholi condemns ‘disgusting racist’ material
Dan Repacholi, the federal MP representing the Hunter region, strongly condemned the stickers in a social media post on October 15, describing them as a racist material intended to provoke hostility and division. “Enough of this racist bullshit”, Repacholi wrote, adding that those responsible for circulating the material did not represent the local community.
“The cowards spreading this rubbish don’t represent our community”, he said. Repacholi urged residents who encountered the stickers to inform him of their locations so that the material could be reported and removed. He also appealed to the public not to amplify the campaign by giving its organisers unnecessary attention.
“Racism isn’t welcome in Cessnock. It isn’t welcome in the Hunter. And it won’t go unchallenged”, he said. Emphasising community solidarity, the MP added that residents were “better and stronger than the hate and division these people are trying to spread”.
Indian food products, supermarkets targeted
Beyond the racist stickers found around Cessnock, reports also indicate that similar stereotypical materials has been placed on Indian food products and supermarket signage. Videos shared online by anti-immigration activist Bec Freedom showed racist stickers being placed on packets of mung dal and on signs marking supermarket aisles as “Indian pantry”. The material links Indian food products and the presence of Indian cuisine in supermarkets with anti-immigration messaging.
The stickers feature QR codes directing viewers to the Fight for Australia campaign. In a social media post published this week, the appreciation was given to supporters for their “cheeky sticker placements” and encouraged others to participate. Racists also shared printable sticker templates designed for home label printers, telling followers that they could print the material themselves or request copies by post.
Similar incidents have reportedly been flagged in Brisbane, where racists said that they had found the stickers on Indian grocery products in local supermarkets. The reported use of food products and supermarket signage as vehicles for anti-Indian messaging has raised concerns about the targeting of Indian businesses and the normalisation of hostility towards the community in everyday public spaces.
“Keep curry out of the town” leaflet raised concerns earlier
The latest incident follows another controversy in July, when racist leaflets targeting Indian migrants were distributed through letterboxes across Kurri Kurri, also in the Hunter Region. According to a report published by The Australia Today, the leaflets urged residents to “keep curry” out of the town and promoted anti-immigration ideas centred on “remigration” and the preservation of local culture.
At the time, the material appeared to be linked to the far-right Australia First party, which has promoted white nationalist views and opposed multiculturalism. The racist stickers come ahead of nationwide “March for Australia” demonstrations, with organisers advertising rallies in Melbourne, Sydney, Brisbane, Canberra, Perth and Adelaide.
The recurrence of racist material invoking “remigration” in the Hunter Region, alongside reports of similar stickers appearing on Indian grocery products elsewhere, has intensified concerns about the safety of Indian migrants, professionals and business owners.
