New Delhi: The Ministry of Information & Broadcasting has appointed noted lyricist, writer and communications expert Prasoon Joshi as the Chairman of Prasar Bharati, India’s public service broadcaster.
A distinguished creative professional, Joshi has made wide-ranging contributions across literature, advertising, cinema and public communication.
Known for his impactful writing and deep cultural sensibility, he has played a significant role in shaping contemporary Indian media narratives.
His body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.
Welcoming the appointment, Union Minister for Information & Broadcasting Ashwini Vaishnaw said, “Prasoon ji is a rare creative spirit celebrated across the world in advertising, literature, art and cinema, yet his heart beats unmistakably for India. His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. My very best wishes to him for a memorable and meaningful tenure ahead.”
Prior to this appointment, Joshi has served as Chairperson, Central Board of Film Certification (CBFC), Mumbai since August 2017 where he contributed to strengthening film certification processes while engaging with stakeholders across the film industry.
His tenure at CBFC reflected a balanced approach towards creative expression and regulatory responsibility.
Earlier, he had also served as CEO, McCann World Group India and Chairman, McCann World Group Asia Pacific (a subsidiary of McCann Erickson). He is also one of the Trustees of Indira Gandhi National Centre for Arts since 2016.
With his extensive experience in creative industries and public communication, Joshi is expected to bring a unique perspective to the leadership of Prasar Bharati at a time when public broadcasting is navigating rapid technological transformation and evolving audience expectations.
About Prasar Bharati
Prasar Bharati is India’s statutory autonomous public service broadcaster. It comprises two major divisions:
All India Radio (AIR) – one of the largest radio networks in the world.
Doordarshan (DD) – India’s national television broadcaster.
Prasar Bharati has also launched Waves OTT platform for strengthening free-to-air OTT services in the spirit of public broad casting.
