Under the ‘Special Campaign 5.0’, NHAI has launched a unique ‘Clean Toilet Picture Challenge’, under which the National Highway users can report a dirty toilet and get rewarded. The drive encourages highway users to report dirty toilets at Toll Plazas along the National Highway, rewarding such reports to ensure clean and hygienic facilities. The initiative is open to all National Highway users for reporting dirty toilets by uploading geo-tagged pictures through the latest version of the ‘Rajmargyatra’ app and providing details such as user’s name, location, Vehicle Registration Number and Mobile number.
Each Vehicle Registration Number (VRN) reporting such instances will be eligible for a reward of Rs 1,000 (Rupees One Thousand) in the form of a FASTag recharge that will be credited to the linked VRN provided by the Highway user. The reward will be non-transferable and cannot be claimed in cash. The initiative will continue till October 31, 2025, on all National Highways across the country.
The drive shall be applicable only to toilets constructed, operated, or maintained under NHAI jurisdiction. Other toilets located at Retail Fuel stations, Dhabas, or other public facilities not under NHAI’s control are excluded. Each vehicle registration number (VRN) shall be eligible for only one reward during the entire scheme period.
Also, each National Highway toilet facility shall be eligible for reward consideration only once per day, irrespective of the number of reports received for that location. In case multiple reports are received for the same toilet on the same day, only the first valid image reported through the RajmargYatra App shall be considered eligible for the reward. Only clear, geo-tagged, and time-stamped images captured through the RajmargYatra App shall be considered. Any manipulated, duplicate, or previously reported images will be rejected. Entries shall be verified through AI-assisted screening and manual validation, wherever necessary.
The drive is a part of the Government of India’s ‘Special Campaign 5.0’ that reaffirms its commitment towards ensuring cleanliness, transparency, and efficiency in governance. As a part of this, NHAI has been laying emphasis on removal of potholes, beautification of flyovers, cleanliness of toilets at Toll Plazas, beautification/paintings at Toll Plazas, signage for road safety, pictorial depiction of public messaging on flyovers/tunnels, removal of encroachments on Right of Way, etc., to enhance the travelling experience of the National Highway users.
