In what appears less like an innocent mistake and more like a deliberate pattern, fake narratives about J&K continue to surface under the convenient guise of “oversight.”
After the Times of India was forced to apologise for its misleading report about the Pahalgam terror attack, another incident has come to light — this time allegedly involving Musai Abid, Managing Editor of the popular app Sportskeeda.
Meet Musai Abid
Managing editor of sportskeeda 🙆♂️
First @TOIIndiaNews and now @Sportskeeda !
Both india based companies showing their love for paxtan
Join | https://t.co/bq8DAxMRoA pic.twitter.com/tRv2Tus7uQ— Satyaagrah (@satyaagrahindia) April 27, 2025
Sportskeeda was caught referring to Kashmir with incorrect terminology — a highly sensitive and geopolitically loaded subject. And just like a rehearsed routine, an “IMPORTANT CLARIFICATION & APOLOGY” was quickly rolled out, claiming it was an “oversight” and reiterating their respect for India’s sovereignty.
We extend our sincere apology.#India #Sportskeeda pic.twitter.com/lkXRGmaHcg
— Sportskeeda (@Sportskeeda) April 27, 2025
Their apology read: “We regret an error… where we referred to Kashmir with an incorrect terminology. We respect India’s sovereignty over Kashmir and acknowledge it as an integral part of India… Stern action has been taken against the person responsible.”
Such repeated incidents raise serious questions: How many “errors” does it take before a trend is recognised? Is it mere carelessness, or is it a sophisticated art of twisting facts, apologising when caught, and moving on without accountability?
At a time when the media’s role is becoming crucial in preserving national integrity, casual apologies are not enough. These so-called “mistakes” dangerously normalise misinformation, weaken India’s case internationally, and give ammunition to hostile forces.
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