Malabar Gold & Diamonds Feature Bindiless Models in Akshaya Tritiya Ads, Netizens Say ‘No Bindi No Business’
Saturday, May 21, 2022
  • Circulation
  • Advertise
  • About Us
  • Contact Us
  • Privacy Policy
Organiser
  • ‌
  • Bharat
  • World
  • Editorial
  • Analysis
  • Opinion
  • Defence
  • Sports
  • Business
  • More
    • RSS in News
    • Special Report
    • Culture
    • Sci & Tech
    • Entertainment
    • Education
    • Books
    • Interviews
    • Travel
    • Health
    • Obituary
SUBSCRIBE
No Result
View All Result
Organiser
  • ‌
  • Bharat
  • World
  • Editorial
  • Analysis
  • Opinion
  • Defence
  • Sports
  • Business
  • More
    • RSS in News
    • Special Report
    • Culture
    • Sci & Tech
    • Entertainment
    • Education
    • Books
    • Interviews
    • Travel
    • Health
    • Obituary
No Result
View All Result
Organiser
No Result
View All Result
  • Home
  • Bharat
  • World
  • Editorial
  • Opinion
  • Analysis
  • Culture
  • Defence
  • RSS in News
  • Subscribe
Home Bharat

Malabar Gold & Diamonds Feature Bindiless Models in Akshaya Tritiya Ads, Netizens Say ‘No Bindi No Business’

Hindu festival Akshaya Tritiya will be celebrated on May 3 this year. Malabar Gold & Diamonds released advertisements featuring Kareena Kapoor Khan without bindi.

WEB DESK by WEB DESK
Apr 23, 2022, 04:07 pm IST
in Bharat
Malabar Gold & Diamonds released advertisements for Hindu festival Akshaya Tritiya featuring Kareena Kapoor Khan without bindi (Photo Source: Twitter/@ShefVaidya)

Malabar Gold & Diamonds released advertisements for Hindu festival Akshaya Tritiya featuring Kareena Kapoor Khan without bindi (Photo Source: Twitter/@ShefVaidya)

Share on FacebookShare on TwitterTelegramEmail

Netizens have started trending ‘No Bindi No Business’ after Malabar Gold & Diamonds released Akshaya Tritiya advertisements featuring bindi-less Kareena Kapoor Khan.

Social activist Shefali Vaidya said if brands like Malabar Gold & Diamonds want Hindu money on Akshaya Tritiya, then they must respect Hindu symbols like the Bindi. She started the hashtag: No Bindi No Business. Soon it started trending on different social media platforms.

So @Malabartweets wants Hindus to buy jewellery from them for a Hindu Muhurta, Akshay Tritiya, but they are not willing to respect Hindu symbols like the Bindi! #NoBindiNoBusiness Brands HAVE to understand that if they want Hindu money, they have to respect Hindu sentiments! pic.twitter.com/PzdYTxr378

— Shefali Vaidya. 🇮🇳 (@ShefVaidya) April 23, 2022

One Twitter user Guruprasad Gowda said, “Malabar Gold is promoting their jewellery for the auspicious day of Akshaya Tritiya, showing Kareena Kapoor Khan without bindi. Malabar Gold & Diamonds disregarding Hindu religious traditions while expecting Hindus to spend their money with them.”

Another netizen wrote, “The general belief is that making female models appear without bindis to sell their products, which they market as specific to the Hindu festivals, is done deliberately to wipe out the symbolic significance of the bindi for a Hindu woman.”

Another netizen protested, saying, “So called ‘The Responsible Jeweller’ releasing ad with Kareena Kapoor Khan without a bindi for Akshaya Tritiya! Do they care about Hindu culture?”

Shefali Vaidya had successfully started the social media campaign ‘No Bindi No Business’ just before Diwali last year. It all started with FabIndia launching their Diwali collection with the name Jashn-e-Riwaaz.

And there was a social media uproar about the appropriation of Hindu festivals. Some users also called it the ‘de-Hinduisation’ of Hindu festivals.

FabIndia issued a clarification saying it was not their Diwali collection. They launched another collection calling it Jhilmil Si Diwali.

Shefali Vaidya noticed something else too. She said, “It was not just the name which was problematic. The whole background of the advertisement was problematic. Model was not wearing any bindi, and diyas were missing from the picture.”

She further added that Bindi is the most visible symbol of the Hindu religion and so removing Bindi from the model’s forehead was not just any ordinary thing.

Diwali is celebrated to mark the return of Shri Ram to Ayodhya after 14 years of Vanvas. Vaidya said, “Starting from Dhanteras to Bhai Dooj, every day has a cultural and religious significance. There are rituals, customs and traditions associated with them. We can not allow it to be de-Hinduised.”

In order to push her views, she started the hashtag #NoBindiNoBusiness .

More than 11 lakh people saw her tweet with the hashtag #NoBindiNoBusiness, and the hashtag reached more than 20 lakh people.

It made an impact. The brands withdrew their ads and reissued them with visible Hindu symbols like Bindi, Diya and crackers.

Tanishq, a jewellery brand from the house of Tatas, reissued its advertisements removing Arabic arches from the picture and inserting a model with bindi and brass lamp.

The impact of Vaidya’s campaign is visible this time too. Malabar Gold & Diamonds has models featuring in Akshaya Tritiya advertisements with a bindi on its website.

 

 

 

 

 

 

Topics: HindusMalabar Gold & DiamondsAkshaya TritiyaBindiNo Bindi No BusinessKareena Kapoor KhanShefali VaidyaTanishq
Share8TweetSendShareSend
Previous News

Pakistan using SIM cards of nabbed Gujarati fishermen for information about Defence establishments: NIA

Next News

The Soul of Bharat : Marvels in Marble

Related News

Hindus and other minorities face violent attacks on streets: CDPHR report on religious discrimination in US

Hindus and other minorities face violent attacks on streets: CDPHR report on religious discrimination in US

HakenKreuz banned and Swastika Recognised in Australia

HakenKreuz banned and Swastika Recognised in Australia

As the system is ‘not accountable’, Govt exploring reintroduction of NJAC Bill

SC gives 3 months to Centre for consultations on granting minority status to Hindus in some States

Cops trying to frame ‘innocent Hindus’ in Jahangirpuri case, misleading court: VHP demands probe

Cops trying to frame ‘innocent Hindus’ in Jahangirpuri case, misleading court: VHP demands probe

Devotees throng Badrinath Temple amid opening day rituals

Devotees throng Badrinath Temple amid opening day rituals

DMK Govt offers Hindu priests 60% ticket share for replacing Sanskrit mantras with Tamil

DMK Govt offers Hindu priests 60% ticket share for replacing Sanskrit mantras with Tamil

Comments

The comments posted here/below/in the given space are not on behalf of Organiser. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.

Latest News

Yogi, Uddhav Thackeray, Jagan Reddy in Inter State Council panel headed by Amit Shah

Yogi, Uddhav Thackeray, Jagan Reddy in Inter State Council panel headed by Amit Shah

Turkey may drop opposing NATO entry to  Finland and Sweden

Turkey may drop opposing NATO entry to Finland and Sweden

Indic Wisdom: Awakening Through Yog

Indic Wisdom: Awakening Through Yog

Book Review: English not Must for Success

Book Review: English not Must for Success

Shivling found in Gyanvapi Premises is one of 12 Jyotirlingas, says VHP

Shivling found in Gyanvapi Premises is one of 12 Jyotirlingas, says VHP

Mizoram Government issues identity cards to Myanmar people taking shelter in state

Mizoram Government issues identity cards to Myanmar people taking shelter in state

PM Modi to interact with Indian Deaflympians after their impressive show in Deaflympics 2021

PM Modi to interact with Indian Deaflympians after their impressive show in Deaflympics 2021

DU associate professor Ratan Lal arrested for making derogatory post on Gyanvapi Shivling

DU associate professor Ratan Lal arrested for making derogatory post on Gyanvapi Shivling

1988 road rage case: Sidhu surrenders after sentencing, sent to Patiala central jail

1988 road rage case: Sidhu surrenders after sentencing, sent to Patiala central jail

Gyanvapi Verdict: Court refuses to change commissioner; orders to present survey report on 17 May

SC transfers Gyanvapi mosque case to District Judge Varanasi

  • Circulation
  • Advertise
  • About Us
  • Contact Us
  • Privacy Policy

© Bharat Prakashan (Delhi) Limited.
Tech-enabled by Ananthapuri Technologies

No Result
View All Result
  • Home
  • Bharat
  • World
  • Editorial
  • Analysis
  • Opinion
  • Defence
  • Culture
  • Sports
  • Business
  • RSS in News
  • Special Report
  • Sci & Tech
  • Entertainment
  • Education
  • Books
  • Interviews
  • Travel
  • Health
  • Obituary
  • Subscribe
  • About Us
  • Advertise
  • Circulation
  • Contact Us
  • Privacy Policy

© Bharat Prakashan (Delhi) Limited.
Tech-enabled by Ananthapuri Technologies