Innovations and conservative consumer
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Innovations and conservative consumer

Archive ManagerArchive Manager
May 22, 2011, 12:00 am IST
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THE word ‘innovation’ has acquired popular usage in modern times and has become particularly relevant to product innovations through innovative skills in everyday practices.

One way to describe this book will be to glance at the questions below that may be troubling your mind and to which it provides the answers.

The pace of change in the world is stupendous. To avoid being termed obsolete, the risk of not innovating, especially with the advancement of technology like the Internet, is too high to be ignored.

(Macmillan Publishers India Ltd, 2/10, Ansari Road, Daryaganj,New Delhi- 110 002; www.macmillanpublishersindia.com)

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