To sum up there are many advantages and disadvantages of the supermarket and the small shop. Thus everything depends upon the management practices adopted by the retailers including business houses as per the requirement of the consumer behaviour and change in consumption and living pattern. A consumer being king and final authority to decide the future of the particular product, do have its immense impact on the retailers. Thus product sold from any of the system, either by a small shopkeeper or through mall; ultimately it is the consumer to take decision.
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