To build a digitally skilled India, the Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, Jayant Chaudhary, launched a nationwide campaign titled “Badhna Hai Toh Yahan Judna Hai” at the sidelines of the India AI Impact Summit 2026. The initiative will boost participation in the Skill India Digital Hub (SIDH), the government’s integrated digital ecosystem for skilling, employment, and lifelong learning.
The campaign will strengthen India’s digital skilling infrastructure, bridging the gap between learning and livelihood opportunities. With the country’s vision of Viksit Bharat 2047, the move signals a renewed focus on enabling citizens to upskill, reskill, and adapt to the fast-evolving job landscape shaped by artificial intelligence (AI), automation, and digital transformation. To maximise outreach and connect with citizens across all demographics, the campaign has taken in Amitabh Bachchan. His association with “Badhna Hai Toh Yahan Judna Hai” is expected to generate widespread awareness about SIDH and inspire millions to actively engage with digital skilling opportunities.
The campaign’s message, “If you want to grow, connect here,” embodies inclusivity, empowerment, and self-driven progress. Through social media promotions, digital advertisements, and QR-enabled awareness drives, the campaign aims to reach both urban and rural populations, ensuring no individual is left behind in the nation’s journey toward a digital future.
Empowering India’s Workforce through SIDH
As a comprehensive digital platform, SIDH has already registered over 1.5 crore candidates, making it one of India’s largest integrated systems for skilling and employment. Developed to connect learners, trainers, employers, and industry experts on one platform, SIDH integrates multiple government skilling schemes and leverages cutting-edge technology to offer an intuitive, mobile-first experience.
Key features of SIDH include:
- AI-driven personalization: Learners receive customized course recommendations based on their interests, skill level, and career goals.
- Multilingual accessibility: The platform is available in 21 Indian languages, ensuring inclusivity for citizens from every region.
- Secure digital credentials: Courses completed on SIDH generate digitally verified certificates that can be accessed through QR-code-enabled digital CVs, simplifying the hiring process.
- Ease of access: Aadhaar-based eKYC verification and OTP-enabled mobile login streamline registration and ensure authenticity.
- Industry-aligned content: Training modules are developed in partnership with industry leaders, ensuring alignment with current and emerging job market needs. SIDH also serves as a bridge between skill seekers and employers, facilitating job matching through verified profiles and providing opportunities for apprenticeships, internships, and on-the-job training.
“Skill India Digital Hub represents the next leap in leveraging technology for empowerment,” he said. “Through this campaign, we invite every Indian student, professional, entrepreneurs, and job seekers to join the ecosystem and take charge of their growth journey. ‘Badhna Hai Toh Yahan Judna Hai’ is not just a slogan; it is a call for collective participation in building a future-ready nation.”
He further added that the campaign would play a key role in democratizing access to skill development and ensuring that every citizen, regardless of geography or socioeconomic background, can enhance their skills and benefit from India’s expanding digital economy.
India’s ambition to become a global skill capital requires a strong digital backbone that connects learning to livelihoods. With more than 1.5 crore individuals already on SIDH, the platform is expected to scale exponentially under this new campaign.
As industries increasingly adopt automation, data analytics, AI, and robotics, the nature of work is changing rapidly. SIDH’s AI-enabled tools will help users anticipate market trends and acquire the right skills for the future. From short-term certification courses to advanced professional programs, the platform caters to diverse learning needs and career stages. By linking traditional skills with modern technologies, the initiative also supports sectors such as manufacturing, logistics, IT, and healthcare, creating pathways to sustainable employment.
Interactive QR codes, digital kiosks, and multilingual awareness materials will help potential learners explore SIDH’s offerings and register easily. The campaign visuals will celebrate India’s diversity, featuring stories of learners from across the country and diverse backgrounds who have transformed their lives through digital skills.
