Through innovative Pinkz line of products, Aarti Sharma, founder of Tendryl Products Private Limited. is dedicated to ensuring that women from all walks of life can access sanitary products via smart vending machines, complemented by eco-friendly disposal options.
As a leading innovator in hygiene solutions, Tendryl specialises in manufacturing sanitary napkin vending and disposal machines. “We focus on creating reliable, efficient and user-friendly products that make menstrual hygiene both accessible and sustainable for women across India and beyond. Our “Made in India” machines are designed with inclusivity in mind, catering to women of all ages, backgrounds, castes, and abilities, including those with disabilities (Divyaang),” said Aarti.
Products and Services
Sanitary Napkin Vending Machines: Its easy-to-use, compact, and technologically advanced machines are designed for installation in schools, offices, public spaces, and healthcare facilities. These machines provide women with instant, private access to sanitary napkins, empowering them with independence and comfort.
Sanitary Napkin Disposal Machines: Its environmentally responsible solutions ensure the safe disposal of used sanitary products. By segregating waste and utilising eco-friendly processes, these machines effectively break down sanitary waste, minimising environmental impact.
Customisation and Support: Tendryl offers tailored solutions to meet the specific needs of our clients, ensuring that our machines fit seamlessly into various environments. Its services include the regular supply of sanitary napkins, waste disposal maintenance, technical support, and staff training on the operation and care of our machines.
Like many startups, Tendryl faced early challenges in securing funding, building market trust and optimising production processes. It managed to overcome these obstacles by prioritising customer satisfaction, innovation, and cost-effective solutions, which enabled us to rapidly expand in the hygiene sector.Tendryl’s extensive research across villages and urban areas in Maharashtra revealed that only 30 per cent of menstruating women had access to sanitary products, while improper disposal practices cost facilities approximately Rs 4 lakh annually. These findings underscored the urgent need for accessible and sustainable solutions, reinforcing our commitment to design user-friendly, affordable machines that cater to women of all ages and abilities.
Export and Sales of Products
Domestically, Tendryl’s Pinkz brand has made significant strides, establishing a presence across 65 cities and towns in India, with over 2,500 machines installed in 26
States and Union Territories. Tendryl has also expanded internationally, with installations in Abu Dhabi and Bhutan. Building on this strong foundation, we are actively exploring further export opportunities, focusing on South Asian and African markets where demand for affordable and accessible menstrual hygiene solutions is particularly high.
Market Value and Investment
Tendryl operates in a dynamic and rapidly growing market focused on sustainability, women’s health and hygiene. As global demand for menstrual hygiene products rises, we are strategically positioned to attract investors who align with our vision of delivering safe, reliable, and accessible solutions. The domestic market is valued at Rs 16,250 crore, while the global market stands at $9 billion.
Future Plans
Tendryl’s strategy for the future centres on diversifying our product range by integrating cutting-edge technologies in hygiene care, exploring eco-friendly alternatives and ramping up our investment in research and development. We envision becoming a global leader in menstrual hygiene solutions, driven by innovation and social responsibility. By creating a seamless synergy between advanced hardware and intelligent software, Tendryl aims to address critical global challenges such as accessibility and period poverty, starting from India.
In line with our sustainability goals, we are prototyping smokeless incinerators to make sanitary waste disposal even more eco-friendly. Additionally, we plan to establish an all-women distribution network across ten key cities, promoting female empowerment and business growth.
