Ahead of the highly anticipated inauguration of the Ram Mandir in Ayodhya scheduled for January 22, 2024, the Bharatiya Janata Party (BJP) has revamped its social media handles, featuring an illustration of Prime Minister Narendra Modi and BJP President JP Nadda against the backdrop of the sacred temple. The image bears the significant date of the inauguration, January 22, 2024, inscribed in Hindi.
Amit Malviya, the head of the BJP’s information technology cell, shed light on the party’s decision, drawing parallels to their approach during the recent G20 Summit held in New Delhi. “In the run-up to the G20 Summit, we utilised images related to that event, and now, with the imminent inauguration of the Ram Temple, we have made this change,” stated Malviya, as reported by The Hindu.
The social media makeover reflects a trend observed during significant national events, aligning the party’s digital presence with the pulse of the nation. The BJP’s X account now prominently displays the illustration, capturing the essence of the historic moment that holds immense cultural and religious significance for millions of Indians.
The illustration showcases Prime Minister Modi and BJP President Nadda in a dignified pose, set against the iconic Ram Mandir. The inclusion of the inauguration date in Hindi adds a touch of authenticity and emphasises the historic nature of the event.
The Ram Mandir holds profound importance in Hinduism, with devotees eagerly anticipating the opportunity to visit the sacred site. The historical and archaeological records affirm that Ayodhya is the birthplace of Lord Ram, and a temple once stood on the hallowed grounds before being dismantled to make way for the Babri mosque during the reign of Mughal emperor Aurangzeb.
The BJP’s digital initiative reflects an evolving trend in political communication, where parties leverage social media to engage with the public and convey their stance on significant events.
In the coming weeks, as the nation awaits the inauguration, the BJP’s social media handles are likely to play a crucial role in disseminating information, fostering a sense of unity, and celebrating the long-awaited realisation of a dream cherished by millions across the country.