Sharing his experience, Anup Ganguly, Founder and CEO of Farmology said that rural focussed businesses lacked in infrastructure and were disorganised which is true till date. The gaps in the market and the customers’ problems were not at all addressed. This made it hard to successfully implement his plans and strategies.
Market Value and Investments
“Indian agriculture has an underlying potential of $450 billion with multiple sub domains. Agri-inputs and crop advisory is a $50 billion market where we operate. Agri startups have attracted an overall investment of more than $ five billion and counting,” he added.
Export and Sales of Products
According to Anup Ganguly, Farmology has done an overall business of $1 million since inception. It is now looking towards export of its unique organic fertiliser and pesticides next year.
Future Vision: Making the farming sector financially resilient with the use of technology through their smartphones to solve all their farming-related problems Employment Generation: Agriculture has a huge employment potential and Farmology has created 50+ opportunities since it started in this field.