Apple Inc. has set a new benchmark in India, recording more than $9 billion in annual sales during the last fiscal year, according to a Bloomberg report. This represents a 13 per cent increase from $8 billion in the previous year and highlights Apple’s rapid expansion in a market once considered too price-sensitive for its premium products.
The milestone comes just days before the highly anticipated global launch of the iPhone 17 series, adding momentum to Apple’s push in India.
As per Counterpoint Research data, Apple’s flagship iPhone continues to be the primary revenue driver, contributing significantly to the $9 billion figure. The iPhone now commands 7 per cent of India’s smartphone market, an impressive leap in a country dominated by affordable Android devices from brands like Xiaomi, Samsung, and Vivo.
However, Apple’s growth story in India is not limited to the iPhone. Rising demand for MacBooks also played a crucial role in boosting revenue, reflecting the increasing adoption of Apple’s ecosystem among Indian professionals, students, and creators.
The strong India numbers come at a time when Apple faces sluggish growth in other major markets. In China, once Apple’s biggest overseas success story, the company has lost ground to local rivals such as Xiaomi and Huawei amid geopolitical tensions and price competition.
Although Apple’s revenue in China rose by 4.4 per cent in the June 2025 quarter, it was largely a recovery after a two-year slump. By contrast, India has been delivering consistent gains, with Apple’s revenue growing 1.5 times in the last three years.
Apple’s India success is not just about sales but also about manufacturing and supply chain strategy. Today, 20 per cent of all iPhones are manufactured in India, with new facilities in Tamil Nadu and Karnataka forming part of a five-factory expansion plan.
The company is expected to produce all four models of the iPhone 17 domestically, a move that underscores India’s growing importance in Apple’s global supply chain.
Industry experts believe this shift will not only help Apple reduce dependency on China but also allow it to better serve the Indian market through reduced costs and faster supply.
Apple’s retail strategy has also been central to its India growth. The company has focused on offering premium, hands-on experiences for first-time buyers. Just last week, Apple opened two new stores in Bengaluru and Pune, adding to its growing retail network.
Wendy Beckman, Vice President of Apple Retail, told The Indian Express that the stores are designed to give Indian consumers “a really good introduction to the ecosystem and everything with our products too.” Customers are encouraged to explore Apple devices in-store, with staff providing personalized support.
Apple’s retail journey in India began with the launch of its online store in 2020. In 2023, CEO Tim Cook inaugurated flagship Apple stores in Mumbai and New Delhi. Looking ahead, the company is planning to expand further with a second Mumbai outlet and a new store in Noida, signaling long-term commitment.
Apple’s India story is a mix of timing, strategy, and market evolution. Rising disposable incomes, aspirational demand among youth, and flexible financing options have made Apple products more accessible than before.
The company’s alignment with the Indian government’s “Make in India” push has further strengthened its position, not only by boosting manufacturing but also by creating jobs and contributing to local economies.
With Apple now consistently reporting double-digit growth in India, the country is being viewed as its next major growth engine after the U.S. and China.
The upcoming iPhone 17 series, expected to be unveiled on September 9 at Apple’s “Awe Dropping” event, will likely be a test of whether Apple can maintain its sales momentum in India. Analysts predict strong demand, especially since all four models are expected to be manufactured locally.
The combination of premium retail expansion, manufacturing localisation, and rising consumer aspirations has set the stage for Apple’s next chapter in India. If the current trend continues, India may soon account for a much larger share of Apple’s global revenues.
