HEOPCL: Lavender farming turns out to be a new business model
August 4, 2026
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Home Bharat

HEOPCL: Lavender farming turns out to be a new business model

Inspired by PM Modi’s “Mission Aroma”, Bharat Bhushan has converted his small attempt into lavender farming into a full fledged business. And this business has generated his income

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Nov 3, 2024, 05:20 pm IST
in Bharat, Special Report
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Himalayan Essential oils producer company limited (HEOPCL) was founded by Bharat Bhushan it is a leading producer of Himalayan Lavender Essential Oil. They are also the biggest supplier of Lavender Plants in India. With a strong focus on research and development, they strive to deliver high quality Lavender Essential Oil that meet the ever-changing needs of their customers. They have team of highly skilled Farmers and professionals that dedicated to delivering quality and reliability in everything Shri Bharat Bhushan, who works in a Government job in the Water Resources Department, also cultivates maize on his ancestral land of ten canals. Maize was the traditional crop of his family.

In 2010, Bharat Bhushan attended a CSIR camp in Jammu, where he learned about lavender farming. Inspired by the experience, he cultivated lavender on two canals of land. Gradually, over a period of six years, Bharat Bhushan developed a nursery for the lavender plants. By 2016, eight to ten other farmers had joined him, and together they cultivated lavender in their fields.

People were astonished to see how, by replacing traditional crops with lavender, his income inceased. This remarkable story of his quadrupled earnings reached the esteemed Prime Minister, Narendra Modi. Subsequently, PM then had an online conference with Shri Bharat Bhushan. When Modi Ji asked why other farmers were not growing lavender like him, Bharat Bhushan explained that initially, he had to purchase the plants required for lavender cultivation and set up a small nursery. Eight to ten farmers bought plants from him to grow lavender, but other farmers were unable to start this cultivation due to a lack of funds.

In response, PM Modi urged him to start a mission called “Mission Aroma,” under which they would provide all the necessary farming equipment to the farmers free of charge. He also encouraged Shri Bharat Bhushan to leave his job to fully dedicate himself to this mission. He promised him that he would give his complete time to creating the lavender nursery so that he could provide the plants to the farmers at no cost.

Topics: HEOPCLPM ModiHimalayan Essential
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