Prasar Bharati inks MoU with Yupp TV to expand global reach

The move is aimed at expanding the global reach of DD India channel to put forth India's perspective on various international developments and showcase the country's culture and values to the world.  

India's national public broadcaster, Prasar Bharati, has signed a Memorandum of Understanding with Yupp TV, an over-the-top (OTT) platform, which is a gateway for television viewers across the globe.

Through this MoU, DD India is now available on the OTT platform of Yupp TV in the USA, UK, Europe, Middle East, Singapore, Australia and New Zealand. Available in more than 190 countries, DD India also acts as a bridge between India and the Indian diaspora spread across the world. Through Yupp TV, one can watch live TV anytime, anywhere in the world.  

It is aimed at expanding the global reach of DD India channel to put forth India's perspective on various international developments on global platforms and to showcase the country's culture and values to the world.  

The content hosting agreement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV Founder and CEO Uday Reddy.

DD India, Prasar Bharati's international channel, is India's window to the world.  YuppTV is an over-the-top (OTT) content provider for South Asian content, including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.