ON and off we all notice some advertisements of a few products and brands where a celebrity is seen endorsing that product or brand. Mostly, the celebrity is either from the popular fields like sports, movies or if the product is more clinical type then some person is shown sporting the doctor’s gown showing shining teeth or clean floor. Nothing bad about it as long as the consumers do get the tangible and intangible benefits as advertised and endorsed. Nothing wrong if a product or brand banks on the celebrity’s credibility to convince its customers of its own credibility. This is pure business and successful businesses help nations grow.
The shady extensions of strange endorsements are seen off late in a strange arena that is of a socio-political group, person or some one off activities. Be it Aman ki Aasha type hollow media hype just to get Pakistan’s artists and others into Bharat or be it MF Hussain’s paintings being exhibited to generate controversy by hurting Hindus, sponsoring media debates and there by getting more footfall for the exhibition or a gallery.
But this endorsement drama does not stop at such things. It crosses the thin line between the nationalistic behaviour and pure treason. Bharat’s tri colour flag is a matter of pride for every true Bharatiya. But instead of applauding the activity by youths who bravely wish to hoist the national flag in Kashmir, the nation’s PM and that State’s CM go on halting the youth, then there starts the reasonable doubt about these top post holders’ intentions. Why doubt the learned PM and educated CM? Not because they only misuse their forces to halt the nationalistic youth, but a few days back they were seen being meek and weak spectators when the anti-national separatists jehadis were hoisting Pakistan’s flag at the same Lal Chowk! This is what I call ‘Endorsed Hypocrisy’. In the name of law and order, they do not let national flag to furl but they have no qualms in bending to the jehadis who, in front of the entire nation and in front of the all time chattering TV panelists, hoist Pakistan’s flag! There is no larger hypocrisy than what those jehadis did, but the worse are those who endorse them by inaction and then by rewarding many stone-pelters among them with money and jobs in police force on whom they once had thrown stones.
There is yet another type of endorsed hypocrisy that has started taking root in Bharat. Those, whom majority of Bharat voted hoping to make majority’s life better and hoping that those in power would finally relieve Bharat from the clutches of minority appeasement, are themselves seen hungry and thirsty for minority’s endorsement! Then starts the vicious and pathetic cycle of morphed advertisements glorifying how the minorities are happy and progressing; committees like Sachar and commissions like Ranganath Mishra and so on. Have you seen minorities craving for majority’s endorsement certificates? Never! However wrong and unjustifiable are their ideologies, they stick to their guns and they make their leaders too do so and vehemently at that! The world has not forgotten the cruel death of a Punjab Governor, who, the Moulavis perceived was diluting their pointed ideological grip!
Bharat has not yet forgotten how Shahi Imam was criticised by his community for slightly suggesting that his community should vote for the party supposedly of Hindu ideology at that time. In recent times, we have all seen the newly elected Deoband Chief’s gymnastics and then his forced resignation after his albeit subtle praise for Gujarat for 100 Muslims getting tickets in elections and help for winning by the ruling party of that State. Nobody tried to find out his real motive behind saying that or nobody really knew who, why prompted him to say what he said and what he otherwise would not have said as a Darul Uloom Deoband Chief! This endorsement by him was not accepted by his community and he was questioned.
The question is not of what Deoband’s new chief said and what happened to him later; the basic issue is of the newly cropping up hypocrisy of the majority leaders who crave for the endorsements by the minority! Why do they crave so much for Muslim goodwill? This is the question in many people’s minds but Bharat knows that obviously, no Hindu leader would go to Deoband chief and get endorsed by him ever knowing fully well the connection of Deoband with Jaish-e-Mohammad and that the Deoband as an institution started to spread Islam in the world including Bharat. Recently Bharat saw a spate of media stories on 250 years of Panipat war but many have not yet forgotten that Deobandi Shah Waliullah invited Ahmedshah Abdalli to conquer Bharat to spread Islam.
Now see the strangest part of it! When me or people like me speak this historical and current truths, Bharat’s learned Home Minister suddenly invents a new word ‘saffron terror’. Whom does he want to hurt by doing so? Majority of Bharat and all the organisations that are truly nationalistic. Meaning, in other words, Bharat’s Home Minister endorses jehadis by demeaning nationalistic Hindus. But the way minority community stands together and does everything possible to throw out the newly elected Deoband chief only because he praises a state in Bharat which others in his community hate, stuns many people, but me. When it comes to their ideology, they are firm; when it comes to the Communist ideology, they are firm; then why aren’t Hindus in Bharat so confidently firm about sticking to their base and questioning all those who glorify the endorsements by vehement Islamists? Why Hindus in Bharat are not firm and united in questioning Bharat’s PM, to be PM and HM and their European boss as to who gave them any right to hurt Hindus by terming them saffron terrorists and yet be on the posts that they have been enjoying? Why aren’t Hindus together democratically asking them to step down if they have to endorse anti-national jehadis who furl Pakistan’s flag in Bharat’s own Kashmir?
If a few political biggies are endorsing anti-national activities and ideologies and if a few political creepers have been bending for endorsements from jehadis, then we all should together expose their endorsed hypocrisy rather than running here and there like a frightened rabbit for something that has been actually done by a cruel and cunning jackal but is being blamed on to a poor rabbit. First of all Hindus are not a tame rabbit but a formidable majority in Bharat and all Hindu organisations must accept this truth once and for all. Then and then only the cunning dirty game of the hypocrite governments of isolating, degrading and then breaking the Hindu strength will fall flat. Otherwise, under the much boogied endorsed hypocrisies, Hindus in Bharat will only get sad that the innocent, pure and philanthropic nationalistic people and organisations are being persecuted!
(The writer is a renowned Cancer Surgeon & International Secretary General of VHP. Contact: [email protected])