IN this book the author emphasises the importance of having a personal brand. If not, you are liable to leave a lot more of your job search to chance than necessary. The bottom line of the author is: ‘If you don’t take control of your job-seeker personal brand and make a conscious decision about how you want to come across in interviews, you may leave an impression that undermines your success.’
This is a do-it yourself guide to getting the job you want through successful personal branding. Through an innovative step-by-step process which utilises exercise and worksheets, you can define a powerful job-seeker personal brand. By reading this book, you learn specific ways to communicate your brand to potential employers before, during and after your interview. The author, an internationally recognised branding expert, certified profession coach and powerhouse speaker, lists the points and teaching the ways to communicate your brand.
Defining your personal brand using a job-seeker personal brand positioning statement format modelled off the six core elements used by the most successful name brands in the world. The core elements are audience, need, comparison, unique strengths, reasons why and brand character.
Your audience consists of the people you want to influence with your personal brand as you look for a job. Your audience can be an individual like a potential boss, a division of a company, or anything else.
Here the author advises you to build trust and excitement before, during and after your interview and command the highest possible salary once you are offered the job you really want.
This book shows every career-seeking individual how to establish a powerful personal brand for greater job-search success.
(Macmillan Publishers India Ltd, 2/10 Ansari Road, Daryaganj, New Delhi-110 002.)