WRITTEN by a consultant and trainer of more than 25 years’ experience, this book gives some pertinent tips on how to be more persuasive. Communication seems very easy to us but it is not easy as we believe. Misunderstandings can be all too common and when we need to deliver a message and obtain an agreement, things can seem downright difficult.
This book is about creating and maximising the communication success. It presents powerful methods, concepts and techniques designed to win agreement and prompt action from others. In other words, it demonstrates the nature of communicating persuasively and shows how it can be approached successfully and how to overcome difficulties reviews the techniques of persuasive communication and focuses on key aspects of the process in which the right approach makes success more likely.
If we want to get our way, then we need to gain agreement from the people. Doing so is not about blackmail or brute force. We want people to go along with our ideas willingly, recognising that communication is never easy. The first step to making your communications successful and before any hope of persuading, we must get people’s attention and make them understand the meaning of what we say.
The persuader needs to adopt a careful, systematic and creative approach demanding precision in the way it is done than application of the traditional ‘salesperson’s gift of the gab’. The key is to see things from the other person’s perspective and use it to fine-tune your approach and ensure that persuasion and approach that is acceptable appeals to the one you deal with.
Persistence is a prime asset in seeking to improve your “persuasive strike rate”, says the author. The problem, if there is one, is psychological and may seem embarrassing or awkward. Yet it pays dividends and with resolve may produce rich dividends.
This book will help in managing, selling and in consultancy where the art of persuasion is constantly put to use.
(Macmillan Publishers Pvt Ltd, 2/10 Ansari Road, Daryaganj, New Delhi-110002.)
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