“For marketers, digital technology represents a plethora of new challenges,” says the author. With consumers embracing new ways of communicating, marketers have to shift their attention from the age-old ways and practices.
This book provides the readers with tools to utilise the power of the internet in taking their company wherever they want.
(Kogan Page Ltd, C/o Viva Books Pvt Ltd, 47397/23, Ansari Road Darya Ganj, New Delhi-110 002)
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