This book is meant for the business community which desires to obtain simple and adoptable ?prescriptions? for the health of its business. Though business newspapers and journals are a good source of information, providing a lot of data on various industries, companies and markets covering all sectors of the economy, like consumer, industry and service sector, durable and non-durable products, education, entertainment, etc. regardless of the size of their operations, the information provided is still not enough.
This book however shows 101 ways to increase your business potential, providing examples of a variety of industries, brands and products ? local as well as global ? and quotes from business personalities, including management experts and industrialists to make each concept easy to understand and adopt in business operations.
Part I of the book deals with the ?product? which is the most important element of any commercial establishment. The stronger it is the better are the chances of your success. No amount of planning or strategy will work if your product does not cater to the market demand. Your journey to commercial success starts with the selection of the product that you wish to deal in. The right product means you are on your way to success; a wrong product means you are on the wrong track. So the author advises you to look around to spot the right product.
The book talks of the customer who is to be treated as the king. Customers are the lifeline of any commercial establishment. The more you know them the better you are at handling them. Here the author advises you to learn to deal with them and once you master the skill of doing so, the more successful you will be. Jeffrey Fox, a marketing consultant in USA, has said, ?Customer is the kingmaker? and he is right because when the customers come together, they make up a joint force which can crown you or dethrone you. If they are displeased, you?ve had it. This chapter shows what makes the customer tick, what makes him buy your product and what make him reject it. Customers are the ones who provide innovative ideas for new products and applications, quality and it shortfalls, as also future trends in certain cases.
Excellent execution is a must for best results. Good planning followed by effective execution brings success provided you are cautious.
The final word is to keep a constant vigil on your progress; review your performance periodically and check that you are keeping apace with your expectations; pinpoint the reason for any downfall; take corrective measures and again study the results. This is a never-ending ongoing evaluation process for a progressively managed company.
This book is meant entirely for business entrepreneurs and managers.
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