According to Sushma Ramachandran, as far as the public issues are concerned there has been a pernicious practice of handing out envelopes filled with cash or cash vouchers to reporters at the press conference, so that they could buy “a small gift” for themselves. Some multinationals went to the extent of organising foreign junkets for obliging journalists. According to Sushma, “Rare are the cases where journalists can go on a trip without a clearance from their bosses.”
The Indian Express (May 23) carried a report on the same subject, the occasion being an address delivered by the chairman of the Press Council of India, Justice GN Ray, at a seminar organised by the Makhanlal Chaturvedi National University of Journalism and Communication. Justice Ray in his speech expressed serious concern over “the paid-news syndrome” in the media describing it as the worst form of misinformation or even disinformation. The chairman said that presently journalists are “working on package”, that “editors are being marginalised” and that they themselves have allowed “devaluation of the dignity” of their high and respected office. Or take what Sevanti Ninan writes about journalists in The Hindu (May 24). Asks Ninan: “Should you believe everything you read about a candidate in a newspaper” and she answers her own question by saying: “Not after these elections.” In Madhya Pradesh and in Andhra Pradesh, money was charged for press coverage of candidates which according to Ninan gave “a whole new dimension to the business of media impacting elections”. It would seem that in Andhra Pradesh, especially, every Telugu newspaper and some of the Telugu news channels charged for positive coverage “at the same column centimetre rate as they do for advertisements”.
Apart from misleading the voters, that helped candidates circumvent the limits on election spending. Or take the issue of exit polls. The Hitavada (May 14) provided a list of eleven TV channels that broadcast exit polls and not one of them came anywhere near the truth and they included Headlines Today, Times Now, India TV, Star News, CNN-IBN, Aaj Tak and NDTV. How can so many of them, all run by professionals, go wrong? One can understand a couple of them slipping, but all eleven of them? Many of the so-called professionals went wrong also in 2004. Obviously, an explanation is called for.
One learns that the media earns from an election more so than in a year of no-electioneering. According to a report, one broker offered an independent candidate three weeks of coverage in four newspapers for a sum of Rs 10 lakh. Learning that a certain newspaper was running a bad report on a candidate, the latter is supposed to have paid Rs 4 lakh to stop it. What can we call it: black mail? For many candidates, money apparently is of no great consideration. If Deccan Herald (April 30) is to be believed—and why shouldn’t we?—some 223 millionaires and 258 with criminal record were in the election fray. To such, what is a sum of just four lakh rupees?
In the last Parliament, there were apparently 128 people with a dubious past of whom 55 were allegedly involved in serious crimes. In the new Parliament just elected, according to The Indian Express ( May 25), there has been a 19.15 per cent increase in their numbers with the election of 74 MPs who are accused of grave crimes. Voters may have rejected communism, but they have obviously not been able to differentiate between an honest man and a criminal. Or have the voters also been sufficiently bribed for their tacit support? Who knows? But, after all is said and done, the one painful question remains to be answered: How come all exit polls failed? They were apparently carried out by “professionals” who knew their job. But from what they prophesied, they were anything but professional. Anyone who knows something about exit polls knows what “sampling” means.
Writing in The Hindu (May 24) Sevanti Ninan asks a sensible question: “If reporters talk to candidates more than voters, how can they get their predictions right?” But then there is another question of even greater relevance. Think of the CNN-IBN showing times without number the scene of Varun Gandhi making those remarks that put him in jail. What lay behind this show? Was it necessary to repeat Varun Gandhi’s performance to the point when one felt like throwing up? Then there was that interview that Barkha Dutt had with Priyanka looking all so coy and saying how much she admired both her mother and brother. While Narendra Modi was sounding harsh most of the time, Priyanka was sounding so nice and gentle. Was all that part of a well-organised public relations job? One suspects that the Congress had appointed a better public relations firm than the BJP. But all this is hindsight. One will never know why the voter behaved the way he did though several answers are available and all of them sound very credible. All that we do know is that the voter had foxed the professional twice. That raises an important question: Do our professionals understand the Indian mind? Was the voter interested only in continuity of a government and not so much in who ran it? And in stability of a government and not so much in its ideology? Only time can tell.
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