Akshaya Tritiya 2024: Know the insight of purchasing gold on this auspicious occasion 
December 5, 2025
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Home Bharat

Akshaya Tritiya 2024: Know the insight of purchasing gold on this auspicious occasion 

On Akshaya Tritiya, a special Hindu festival, people buy gold because they think it invites eternal prosperity and blessings into their lives, reflecting tradition, sentiment, and financial foresight.

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May 10, 2024, 09:00 am IST
in Bharat, Culture
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Akshaya Tritiya, also known as Akti or Akha Teej, is being celebrated on May 10, 2024. It is one of the most auspicious days in the Hindu calendar. This spring festival, celebrated by Jains and Hindus, holds immense religious significance and is celebrated with excitement and enthusiasm across the country. The Akshaya Tritiya puja muhurat will commence at 4:17 am on May 10 and conclude at 2:50 am on May 11.

The word ‘Akshaya’ means never-ending wealth, and ‘Tritiya’ is the third day of the bright half of the lunar month. People believe that any good deed done on this day brings long-lasting prosperity. Whether starting a new business or beginning a new phase in life, Akshaya Tritiya is seen as a symbol of success and good fortune. On Akshaya Tritiya, people pray to Bhawgan Kuber and Mata Lakshmi, who represent wealth and prosperity. Temples are decorated beautifully, and special prayers are held to ask for blessings for good fortune and success in money matters.

During Akshaya Tritiya, people often buy gold, silver, and jewellery, as gold represents lasting wealth and good fortune in Hindu traditions. It is believed that buying gold on this auspicious day brings prosperity and abundance to the household, as cosmic energies align to attract positive outcomes.

Akshaya Tritiya has a big impact on buying gold because it’s linked to Hindu traditions and beliefs. It’s a special festival for Hindus, celebrated with lots of excitement and respect, symbolising new beginnings and good blessings. People have been buying gold on Akshaya Tritiya for a long time because they believe it brings them blessings from the divine and makes them prosperous forever. Purchasing gold on this auspicious day is believed to invite abundance and eternal prosperity into one’s life.

During Akshaya Tritiya, people believe that the special energy from the universe amplifies the positive effects of any new investments or purchases made, making it an opportune time to acquire gold and precious ornaments. Whether it’s buying gold coins, jewellery, or other adornments, is seen as a way to bring blessings to their families and make sure they’re financially secure in the future. Also, gold is more than just a valuable metal in Hindu culture. It carries emotional importance, which is often passed from one generation to another as cherished family treasures. Buying gold on Akshaya Tritiya isn’t just about tradition; it is a way to strengthen family ties and honor the legacy of ancestors.

Moreover, purchasing gold on Akshaya Tritiya is viewed as a way to invest and plan for the future financially. Since gold is seen as a secure asset, particularly when the economy is uncertain, lots of people use this time to add gold to their investment mix, ensuring their financial stability down the road.

Individuals and organisations alike come together to organise various charitable initiatives to help the less fortunate. From setting up food stalls and community kitchens to distributing essential supplies and clothing, people extend a helping hand to marginalised communities and individuals facing hardship.

Akshaya Tritiya encourages generosity and helping others. People often donate to charity or offer food to those in need, reflecting the festival’s values of kindness and sharing. As Akshaya Tritiya approaches, let us embrace the traditions and rituals that enrich our lives with prosperity, positivity, and goodwill. May this auspicious day inspire us to continue our efforts towards building a world where kindness, generosity, and goodwill prevail, enriching the lives of countless individuals and communities across the globe.

 

Topics: GoldBhagwan KuberAkshya TrityaLakshmi MataGold Purchase
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