The move to rename Ayushman Bharat Health and Wellness Centres as ‘Ayushman Arogya Mandir’ is part of a broader initiative to enhance the identity and recognition of these health and wellness centres under the Ayushman Bharat scheme. The new nomenclature, ‘Ayushman Arogya Mandir,’ aims to reflect the comprehensive healthcare services offered by these centres, aligning with the overarching goal of providing accessible and quality healthcare to all citizens.
The rebranding exercise is expected to bring about a renewed focus on the holistic well-being services provided by these centres, contributing to the larger vision of Ayushman Bharat in promoting health and wellness across the country.
“Going one step ahead and to realise the dream of Ayushman India, the competent authority has decided to rename the Ayushman Bharat-Health and Wellness Centres as ‘Ayushman Arogya Mandir’ with the tagline ‘Arogya Parmam Dhanam'”, the notification read.
“The new title will be ‘Ayushman Arogya Mandir’ with the tagline ‘Arogyam Parmam Dhanam’. It has to suitably replace the existing title, Ayushman Bharat-Health and Wellness Centres’ across all operationalized AB-HWCs”, it added.
Ayushman Bharat (AB) is a scheme launched by the central government in 2018 that aims to provide free health care services and health insurance coverage to low-income earners in the country.
It has two components that are complementary to each other. Under its first component,Health and Wellness Centres (HWCs) have been created to deliver comprehensive primary health care that is universal and free to users, with a focus on wellness and the delivery of an expanded range of services closer to the community.
The second component is the Pradhan Mantri Jan Arogya Yojana (PM-JAY), which provides health insurance cover of Rs. 5 lakhs per year to low-income earners in the country.
