Information and Broadcasting Minister Anurag Thakur has said that Indian cinema has played a crucial role and portraying the country’s fight for independence.
He stressed that India has the ability to become a content sub-continent of the world and a preferred destination for post-production hubs of films.
The government policies are aimed at boosting India’s media and entertainment ecosystem which is expected to generate 53 billion dollars annually, he said.
Speaking during the ‘India Forum on India-The Content Hub of the World’ at the Cannes Film Festival, Mr Thakur said, Indian cinema has been entertaining not only the Indians but global viewers also.
He said India’s journey has been beautifully captured by the Cinema.
He also said the Indian media and entertainment sector is a significant contributor to the economy and showcases the country’s soft power globally.
The Minister said the government has set up the Animation, Visual Effects, Gaming and Comic (AVGC) task force comprising the industry leaders to prepare a policy roadmap for India to take up a quantum leap in this sector. He said steps have been taken to preserve the country’s cinematic heritage through digitization.
There is a huge potential lie in the OTT market and the country is expected to grow by 21 per cent annually in this sector, the Minister said.
During the panel discussion, Chairperson of the Central Board of Film Certification and lyricist Prasoon Joshi, actor and director R Madhavan, Indian Filmmaker Shekhar Kapoor and senior officials were present.