Social Media apps (Left), Ayodhya illuminated (Right)
In a move to showcase the cultural richness and historical significance of Ayodhya, the Uttar Pradesh Government has allocated a budget of Rs 25 lakhs to the Tourism and Culture department. The funds, designated last week, are aimed at harnessing the power of social media influencers and various mediums to reach out to the masses. The initiative is in anticipation of the consecration ceremony of the Ram Mandir scheduled for January 22 in Ayodhya.
According to the Tourism and Culture Ministry Principal Secretary, the department is proactively engaging prominent social media influencers across platforms such as YouTube, Facebook, Twitter, and Instagram. The influencers, with substantial followings, have already been approached for collaboration to promote stories related to the ongoing construction work of the Ram Mandir, the overall development of Ayodhya, and the historical and cultural significance of Bhagwan Ram.
“Influencers with a significant presence on major social media platforms such as Facebook, Instagram, Twitter, and YouTube have already been approached for collaboration,” stated the Principal Secretary in an official statement. This move is part of a comprehensive strategy to leverage the influence of these digital platforms and effectively communicate the narrative surrounding Ayodhya’s cultural heritage.
As a part of this outreach initiative, the Tourism and Culture department is also in the process of producing documentary films highlighting events related to the epic Ramayana. These films are expected to provide viewers with a nuanced understanding of the cultural fabric woven around Ayodhya and its connection to Bhagwan Ram.
Furthermore, a series of events is in the pipeline, including the release of books authored by writers focusing on the life and philosophy of Bhagwan Ram. Additionally, albums centred on Ramayana, featuring devotional singers from both India and abroad, are set to be released. This multifaceted approach aims to captivate diverse audiences and create a comprehensive narrative that encapsulates the cultural, historical, and spiritual essence of Ayodhya.
The government’s endeavour to harness the potential of influencers and various media platforms underscores the recognition of social media as a powerful tool for disseminating information and shaping public perception. By collaborating with influencers, the Tourism and Culture department aims to create a digital discourse that resonates with a wide audience, transcending geographical boundaries.
This initiative aligns with the broader vision of promoting Ayodhya as a cultural and spiritual hub, drawing attention not only to the monumental Ram Mandir but also to the vibrant tapestry of stories, traditions, and events that contribute to the rich heritage of the region. As the January 22 consecration ceremony approaches, the government’s efforts to showcase Ayodhya’s cultural heritage are poised to leave a lasting impression on a global audience through the dynamic realm of social media.
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