DD Sports HD is starting with the telecast of ongoing Asia Cup cricket matches. This not only fulfils a long-standing demand of sports lovers across the country, but is another decisive step forward to make the entire DD Network relevant to the changing times.
Prasar Bharati sources say;-‘DD Sports HD will now become the preferred choice of the sports lovers. They will be able to see the telecast of the major international sporting events in high-definition transmission. In the coming months, DD Sports intends to come up with more fresh content with a more consistent and robust publicity plan’.
In recent months DD Sports has launched several innovative and fresh approaches in terms of the presentation of the content. In the recently concluded India Vs West Indies international cricket series, Doordarshan Network came up with the language feed in Tamil, Kannada, Bangla, Telugu and Bhojpuri apart from the commentary in Hindi and English. The channel has also tied up with leading sports players like NBA, PGTA amongst others to bring in fresh content in the channel.
In the coming months many content synergy tie ups are lined up which will position DD Sports as one of the leading channels in the sports genre. DD Sports was launched on March 18, 1998. In the beginning it broadcast sports program for 6 hours a day which was increased to 12 hours in 1999. From 1 June, 2000 DD Sports became a round the clock satellite channel. With the decision to launch DD Sports HD now, the channel will become a one stop destination for major international sporting events and grass-root transformative event like Khelo India Games, winter games and games for the differently abled amongst others.
DD Sports is currently available on Channel Number on 079 DD Free Dish and will soon be available on others platforms also.
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