Women’s Day 8 March : Profitable Employment to ?Divyangs?

 Pavitra YS

Pavitra YS is the founder of a Bengaluru-based BPO Vindhya, India’s first and arguably world’s first ‘only for profit’ organisation whose employee base majorly comprising divyangs

Prashant Vaidyaraj

he modern feminist discourse portrays women as victims and interprets women empowerment should be devoid of traditional values with complete disconnect with our roots. In contrast to this anomaly, there are numerous women rendering yeoman service to our nation through their enterprise and forethought and yet being rooted to our traditional values. One such living example is Smt Pavitra YS, founder and Managing Director of Vindhya Infomedia, a BPO whose employees comprise of physically challenged, hearing impaired, socially disadvantaged women and many who are slightly autistic too. Smt Pavitra is a prime example not just empowering oneself but also empowering numerous disadvantaged people in the society by providing profitable employment.

At young age of 22, Pavitra decided to start a new venture which would redefine the way philanthropy is perceived. She started Vindhya, a BPO in Bangalore with a mission of bringing “Business & Philanthropy” together for a successful cause. Vindhya a socio-economic venture started by her is India’s first and arguably world’s first ‘only for profit’ organisation whose employee base majorly comprises of people with disabilities (PWD’s). Vindhya BPO also focuses on women from BPL families to complement the rest of the workforce.
Starting as a first generation entrepreneur she has been able to grow the company from 5 PWD’s to close to 1400 employees. Her vision is to employ 5000 PWD’s by 2020. Vindhya serves customers who are ‘one of the top 3’ in their respective domains.