Catering also takes a great deal of research, planning, concentration, hard work, some sleepless nights and a ?re-jigging of your life?, says the author.
This book helps you put yourself in your customers? shoes and guides you to building up a loyal trade. It is written for the small business caterer in mind who wishes to start with minimal finance and basic equipment before becoming a successful small business caterer. It is also invaluable for those already in the food business and who wish to either expand or to trade to meet current customer expectations, that is, to offer more by way of quality and style at all levels.
Written by a food journalist, restaurant critic and consultant, this book is useful in helping you operate from dedicated premises or cater from your home.
?M.G.
(Macmillan India Ltd, 2/10 Ansari Road, Daryaganj, New Delhi-110002.)
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