Part II details communication and behaviour patterns in 14 Asian counties plus an overview of Australia and New Zealand. It talks of the general rules to know and how to behave, besides listing the basic facts of the country, like its official name, the collective name of its people, the language spoken, its President and Prime Minister'snames, its political system, its currency, the main events of the past century including border disputes, allies and current issues and events.
The countries discussed are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Australia and New Zealand. Hence, as the business opportunities grow in Asia, so does the competition and more so in Asia than in any other region of the world. Being competitive means understanding the local culture.
This book shows that no matter how sophisticated we think we have become as global citizens, basic courtesy from one person to another is a necessity. To be successful in the marketplace, it is essential to have well-developed international communication skills which can be expanded after an experience of travel of many years.
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