Culture

Adani and Gita Press join hands for “Sanatan Sahitya Seva” in MahaKumbh

In a unique collaboration, the Adani Group and Gita Press have joined hands for the “Sanatan Sahitya Seva” initiative at the upcoming MahaKumbh 2025. This partnership aims to promote and distribute spiritual literature rooted in Sanatan Dharma. One crore copies of Aarti Sangraha will be distributed free of cost among the devotees at the Mahakumbh

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Adani Group has collaborated with Gita Press for free distribution of one crore copies of “Aarti Sangrah” among the devotees at Maha Kumbh in Prayagraj this year. The book, a collection of devotional hymns or aartis, is published by Gita Press and the initiative will be part of Sanatan Sahitya Seva.

Representatives of Gita Press, an organisation dedicated to the objective of preserving, promoting and spreading Indian culture, met Adani Group Chairman Gautam Adani in Ahmedabad on January 10. The representatives of Gita Press stated, “Mahakumbh is the great yagya of Indian culture and religious faith. It is a matter of immense pleasure for us that in this Mahayagya, in collaboration with the prestigious institution Gita Press, we are offering one crore copies of ‘Aarti Sangrah’ free of cost to the devotees coming to Kumbh. Today, I got inspiration from the respected officials of Gita Press who have been serving the nation for 100 years through Sanatan Sahitya and I got the privilege of expressing my gratitude for the excellent service of Gita Press. The feeling of selfless service and responsibility towards religion and culture is a form of patriotism, to which we all are committed. Seva is meditation, seva is prayer and seva is God.”

Gita Press, committed to the service of Sanatan Dharma, completed its 100 years in 2023.

Speaking about the collaboration with the Adani Group, Gita Press representatives said they have utmost respect for every institution working with a sacred spirit. They further added, ” It is a matter of great joy that the Chairman of Adani Group, Shri Gautam Adani, has himself joined this cultural and spiritual journey by taking a pledge of service to the Sanatan spirit. Gita Press is confident that with long-term cooperation, coordination and faith, this initiative will be instrumental in propagating and spreading the Sanatan Dharma and building a Vishwaguru Bharat.”

On behalf of Gita Press, General Secretary Neelratan ji Chandgothia, Trustee Devi Dayal ji Aggarwal, Member of Trust Board Ram Narayan Chandak, Manager Lal Mani Tiwari and Acharya Sanjay Tiwari met Gautam Adani.

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