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– Based on high quality data mining and analysis – accurate information for each parliamentary constituency was collected, analysed and campaign strategy was customised to meet local needs – Use of Information & Communication Technology – including point to point technology, call centres, mobile and smart phone based applications and technologies, 3-D hologram technologies – Close monitoring of Polling Booth – Technology enabled closed monitoring and instant feedback system at polling booth level – Role of Social Media – Very important role in mobilising urban youth across country, thousands of people using twitter accounts and facebook pages to disseminate information to millions of people have access to social media technologies – Content Creation and Dissemination – A large technical team working in Gujarat, Delhi and other places for content creation and information dissemination |
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