Current Issue
Organiser Home
Editorial
EXPOSE
Reports
Comment
The Moving Finger Writes
Media Watch
Thinking Aloud
Bookmark
A PAGE FROM HISTORY
RETROSPECT
Kids Org.
News Round-up
Readers’ Forum:
INTERESTING PEOPLE
PERSPECTIVE
Kerala Newsletter

Previous Issues
September 04, 2011

August 28, 2011
August 21, 2011
August 14, 2011
August 07, 2011

July 31, 2011
July 24, 2011
July 17, 2011
July 10, 2011
July 03, 2011

June 26, 2011
June 19, 2011
June 12, 2011
June 05, 2011

May 29, 2011
May 22, 2011
May 15, 2011
May 08, 2011
May 01, 2011

April 24, 2011
April 17, 2011
April 10, 2011
April 03, 2011

March 27, 2011
March 20, 2011
March 13, 2011
March 06, 2011

February 27, 2011
February 20, 2011
February 13, 2011
February 06, 2011

January 30, 2011
January 23, 2011
January 16, 2011
January 09, 2011
January 02, 2011

December 26, 2010
December 19, 2010
December 12, 2010
December 05, 2010
November 28, 2010
November 21, 2010
November 14, 2010
November 7, 2010

October 31, 2010
October 24, 2010
October 17, 2010
October 10, 2010
October 03, 2010

2010 Issues
2009 Issues
2008 Issues
2007 Issues
2006 Issues

Organiser
About us
Advertisement
Circulation
Contact us

Subscribe


September 11, 2011




Page: 28/42

Home > 2011 Issues > September 11, 2011

Sudarshan TV
Making its presence on a patriotic format

By Manjulata

THE television boom continues unabated in India. While the government recently cleared dozens of news channels; many more are in the queue, which is increasing by the day. These channels cater to a variety of audience interested among other things in entertainment, politics, religion, business, travel, fashion, lifestyle, and even real estate. If nudity, family squabbles and extra marital relations have become the staple for entertainment channels, sensationalism, trivialisation of news and agenda based reporting have become the hallmark of most news channels. TRP ratings occupy the top priority as against objectivity and credibility. And what is most conspicuous by its absence is patriotism.

Anti-social and anti-national elements and voices get pride of place under the garb of freedom of speech and expression, little realising that such freedom exists only so long as the nation survives. Yet, national issues are sidelined in the mad pursuit for television rating points. A vacant polling booth in down town Srinagar in the wake of a Hurriyat boycott call would be highlighted at the expense of villagers queuing up to exercise their franchise at a less sensitive booth in the same Valley. Pakistan Foreign Minister Hina Rabbani Khar’s style and body language dominates the coverage as we ignore the hidden agenda behind those designer suits.

But there are some honorable exceptions also. The Sudarshan News Channel, for instance, is a nationalist and social channel focusing on news, talk shows, current affairs, health and yoga, social issues and cultural enlightenment. The channel, under the young, dynamic and visionary leadership of Suresh Chavhanke, was among the first ten national channels which was given special permission for news. Over the years, it has grown to be the fourth largest fully Indian owned television channel in the country.

According to Suresh Chavhanke, Sudarshan News is an ambitious project to highlight the richness of nation in terms of culture, nature, religion, and language.

Surdarshan TV has several firsts to its credit including 3D virtual motion effect sets. It is also the first tape less channel equipped with upgraded technology platform AF SBI. The channel has to its credit a first paper less news room and channel office apart form being a pioneer in news gathering from remote and rural locations on FTP. The channel extensively uses OB Vans and leased lines of optical fiber networks for news gathering. Sudarshan News has also adopted the latest MPLS technology.

According to Chavhanke, a major project of the channel is to ensure maximum participation of citizen journalists and Sudarshan plans to appoint one lakh such journalists across the country in the next three years, and in the process become the representative voice of the people. The channel has several popular programmes which have a wide audience all over the country. They include ‘Bindaas Bol’ a caller based interactive programme on topical issues of the day anchored by Chavhanke himself.

Sudarshan News is on a mission mode to widen its reach and network and is planning an IPO shortly to fuel its much-deserved expansion plans. More elbow strength to such nationalist entrepreneurs and enterprises.




Previous Page Previous Page (27/42) - Next Page (29/42) Next Page


copyright© 2004 Bharat Prakashan(Delhi) Ltd. All Rights Reserved
Designed and Hosted by KSHEERAJA Web Solutions Pvt Ltd