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May 22, 2005
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May 22, 2005




Page: 41/42

Home > 2005 Issues > May 22, 05

A channel with social concern
Sudarshan TV to launch telecast from August 15
P.K.

Sudarshan TV which will be very different in its editorial contents is slated for launch on August 15. ?At the time when a large number of people want to throw away their TV set calling it an ?idiot box?, we feel that this effective medium of communication can be used for spreading a constructive and patriotic message among our countrymen. Everyone should feel that this is my own country and that he too has a responsibility to it,? said Shri Suresh Khanderao Chavhanke, chairman of the channel, when talking to mediapersons in New Delhi 11.

Shri Chavhanke claimed that his channel would neither telecast any vulgar advertisement or programme nor accept any assistance from the brand owners. ?At a time when it has become a trend to show obscene scenes in almost all advertisements, we have requested the advertisers to prepare different kinds of advertisement materials to project their social obligations and not merely think about the commercial benefits. It is good that 12 leading business establishments of the country have agreed to prepare their advertisements to depict the message we desire,? he added.

According to Shri Chavhanke, the Sudarshan TV would project Indian culture and ancient history of the nation alongwith news, hot-talk shows and patriotic programmes. ?The motive of the channel is to disseminate the message of humanity and create social awareness and patriotic spirit among the common masses and a zeal for the nation. In the interest of the nation, we would project the proper image of our heritage and culture. We would try to enlighten the people on the spirit of self-sacrifice and work towards the well-being of the society,? he said. (P.K.)




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